Rivv. The Label is an Australian-designed brand created with one simple purpose: to bring comfortable, fun, and high-quality clothing to the little people who make life magical. Every piece is thoughtfully designed and thoroughly tested to ensure it keeps up with all the adventures your little one may go on - big or small.

We’re two best friends in our twenties who share a passion for creating beautiful, practical basics for toddlers and children. After years of searching for clothing that met our standards for quality, comfort, and style, we decided to bring our vision to life and create our own.

Our name, Rivv, is inspired by one of our own little loves - River -whose spirit, curiosity, and joy sparked the beginning of this journey. It’s a reminder of why we do what we do: to create pieces that let children explore, play, and be themselves.

Rivv. The Label is more than just clothing to us - it’s a collection of pieces we genuinely love and are proud to share with families like yours. Thank you for being here and supporting our dream. We can’t wait to be part of your little one’s everyday moments.